One thing to give the Windows Store marketplace credit for is its foresight to leverage companies' official content, such as iGaming and sports betting applications from the world's leading bookmakers. Going by those calculations, Windows Store must have around 850,000+ apps available to users today. As of September 2015, Microsoft confirmed 669,000 apps were available with 'hundreds more added every day'.

Meanwhile, despite Windows Store's increasing popularity thanks to its integration via Windows 10 computers as well as Windows smartphones and tablets, the choice of apps here is greatly reduced. Statista found that the number of apps available in Google Play in September 2017 reached 3.3 million - around a 10% increase on its total applications in June 2017. Perhaps the most glaring difference between the Windows Store and Google Play marketplaces is the range of apps available. Neither the Windows Store or Google Play impose restrictions on an app's use of advertising, as long as they don't ruin the user experience.ĭifferences between Windows Store and Google Play However, the Windows Store increases that percentage to 80% of revenue beyond an initial $25,000 USD.įor the app developers themselves, the cost of using the development tools is free for both platforms, but the costs of registering as a developer differ with Google Play charging just $25 and Windows Store charging between $49-$99 a year. In terms of revenue share for app developers, both Windows Store and Google Play offer 70% of profits to the developer. Providing the best possible user experience is paramount to both platforms.įurthermore, consumers using both Windows and Android smartphone and tablet devices can purchase apps from as little as $0.99 each.

This is very much needed in an age where app development is more popular than ever before. Both Microsoft and Google certify each and every app that is submitted to their marketplace for device compatibility and the quality and safety of its content. Similarities between Windows Store and Google Playīoth the Windows Store and Google Play platforms are curated.

Google play store on windows 10